Nexus Brand Identity System

A cohesive visual language spanning digital and print for a Series B fintech.

2025Brand IdentityDesign SystemsTypographyMotion

Starting from scratch

Nexus needed a brand identity that could scale from a mobile app to investor presentations to billboard ads.

Token-driven design

We built the entire system on a foundation of design tokens, ensuring every output — digital, print, motion — shared the same source of truth.